Panera Bread Strategy Essay - 1230 Words

Running head: PANERA BREAD CASE Title: Panera Bread Strategy Ron Johnson March 1, 2009 Southwestern College Professional Studies Abstract This case study is about Panera Bread Company and its strategy it wishes to employ to become the best brand name of fresh bread in the United States. Panera Bread’s use of a broad differentiation strategy has helped their profitability and growth and rivals have found it hard to compete with the competitiveness of Panera Bread. A SWOT analysis will reveal the competitive advantage Panera Bread has and why this company is in an attractive situation and what Panera Bread must do to strengthen its competitive advantage against rival chains. Panera Bread Strategy Neighborhoods and cities†¦show more content†¦In this case Panera Bread has set itself apart from its rivals by offering specialty type foods that are outside the norm. The bakery menu offers pastries and sweets, granola parfait, baked egg soufflà ©s, breakfast sandwiches and of course, freshly baked breads to include bagels. They also have a cafà © menu that offers hand tossed salads, sandwiches, drinks, and soups. To top things off, they even offer a kids menu, so Panera Bread caters to the entire family. Panera Bread Company went as far as starting a catering program to extend its market reach (Thompson, Strickland, Gamble, 2008, pC-92). â€Å"Everyone enjoys choices, especially when theyre fresh, fun and spontaneous. Right now at Panera Bread, there are plenty of tempting selections to captivate, tantalize and energize your bread-lovers soul as we celebrate the delicious rewards of the bakers craft† (Panera Bread, 2009). What competitive edge does Panera Bread have if any? Panera is attempting to achieve a longer lasting, more profitable competitive advantage by their capability to offer unique or specialty type items. Also, their commitment to put there all into everything they offer their customers. For example, Panera offers 4 different flavors of coffee, dark and light roast, hazelnut, and decaf. What is important is the work they put into making the coffee. â€Å"We believe that coffee is sacred. And that making it requires the utmost attention —from the bean to the cup. So we roast our coffee beans inShow MoreRelatedPanera Bread Company And Its Strategy2297 Words   |  10 PagesThis strategy term project is about Panera Bread Company and its strategy to become more than just â€Å"great food and superior customer service.† Based in St Louis the company is committed to create in its bakery-cafes a warm and welcoming environment. Panera Bread’s strategic leadership together with by top level management has gai ned and sustained the company’s competitive advantage, and continues to implement the company responsibilities in menu transparency creating food as it should be. 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In 1993, Au Bon Pain Co., Inc. purchased Saint Louis Bread Company, a chain of 20 bakery-cafes located in the St. Louis area. The company then managed a comprehensive re-staging of Saint Louis Bread Co.Read MoreEssay on Panera Bread Case784 Words   |  4 Pages 9/17/2013 Panera Bread Company 1. What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera Bread trying to achieve? Driving concept: to provide a premium specialty bakery and cafà © experience to urban workers and suburban dwellers. Generic: Broad differentiation strategy. Competitive advantage: striving to